007: Metrics Not Dashboards: How Voi Mastered Self-Serve Analytics w/ Magnus Dahlbäck

Ready to transform your data team into a growth engine? Join Ollie Hughes as he sits down with Magnus Dahlbäck from Voi on More Than Numbers Live to unpack a winning data strategy and analytics playbook straight from Europe’s leading micromobility company. We dive into Voi’s modern stack—Snowflake, dbt, Steep, Metabase—and explore how embedding full-stack analysts in cross-functional teams amplifies collaboration and stakeholder alignment. Discover how Voi built a single metric catalog for true operational clarity, replaced endless dashboards with governed metrics, and freed up 80% of data team time to focus on real business impact. We learn how data storytelling becomes effortless when everyone shares a common vocabulary, and Magnus shares his playbook on leveling up as a data leader, scaling experimentation, and digging deeper into product analytics.