AI's Real Value in Data Access and Decision Speed

Let's just say someone who's not very technically skilled, can't write SQL, doesn't really know how to use a BI tool very well, just doesn't know how to find the dashboard in, like, you know, the Night King's army of dashboards. Right? It they they can find it very they can find the answer they want very easily with AI because they just say, I want to know, marketing you know, which marketing channel is performing the best this month. And they will just find the CAC portfolio marketing channel and order it that way. And here you go. The top one is paid or something like that. That just makes their lives so much easier, and they they can get there, in thirty seconds to a minute. Right? Whereas if you were to ask a data team member, that that can happen. Very rarely, you can get an answer back in a minute, but the kind of the stars have to align for that to happen. Like Yeah. That human's not at lunch or sleeping or not at work, and they aren't busy. And they they know how to, execute that that question very quickly. And they're very so they they basically never happens. Usually, people wait days or weeks for that kind of answer. And so, like, if you think about that, solving a business problem, you might lose money because you're waiting that long for the answer, because you wanted to know how to spend differently or you want to know how to take an action that was because something was costing the business money. So this is this is actually where speed speed is a main you know, so important, for these, business stakeholders.