BI Should Stand for Business Improvement

In general, my vision is that BI is no longer about just getting data into the business. There's enough data there already. BI used to be about just getting data into the business to drive value. That was generation one. Now my view is BI should be about business improvement. Right? The goal of a data team now is to drive business improvement, and BI should stand for business improvement. We need to make the business better. We no longer just serve the data to the business, and that's it. That is the thing that needs to become a commodity. I think you can see the market actually making it a commodity. AI is gonna make it a commodity. So data teams need to shift to becoming, like, the drivers, the facilitators of business improvement, and that's the role I believe we can move to. I'm seeing our customers move to.