Bringing Real, Accurate Data into Your Tree

Want to master your data strategy and drive real business impact? Join us as we bring raw company and deal tables into the canvas, use SQL-style joins to aggregate key figures, and build ARR snapshots with precise time-frame logic. Along the way, we explore defining complex metrics like cost of customer acquisition or customer lifetime value, tag stakeholders for smooth collaboration, and iterate our analysis to ensure stakeholder alignment. By the end, our analytics workflow sets the foundation for compelling data storytelling and measurable business impact.