Which of these reports is clearer? This or this? If you've ever worked with data, it's quite likely you've had the challenge of trying to decipher a dashboard like this. Though dashboards are great for simple things, but things which are more complex, say your business, things can quickly get overwhelming. Here's the same metrics in that dashboard but laid out as a metric tree. Instantly, everything is clearer because the structure of the tree helps you understand how your metrics fit together and it helps you visualize your business, not just your data. Metric trees are one of the many reasons why hundreds of organizations are using count rather than old school BI tools so they can see their business clearer and have a BI tool which actually helps them grow their business.