How a unified metric catalog changed everything for Intruder's marketing team

Struggling with scattered marketing data across half a dozen systems? We dove into a game-changing data strategy by unifying our CRM and platform usage in one data warehouse—so I could build top-line funnel charts (free trials, meetings booked, opportunities, revenue) from day one without endless requests or triage cycles. By tapping into a clear metric catalog with Adam’s help, we went from granular ad-group reports to a self-serve analytics hub in under an hour—empowering our team to tweak views on the fly, boost collaboration with data partners, and drive real business impact. Join us as we break down how streamlined analytics, stakeholder alignment, and smart data storytelling supercharge marketing performance.