The key to setting objectives that move the needle and your whole team can track

So so that's the the the top level one. Then underneath that, we have the objectives that we're we're hoping to achieve. Now we we used to set these quarterly, and I think this was part of the problem potentially when it came to you know, I saw in that feedback that, somebody says every quarter, it's a rush. But we've set these objectives, we've actually set them annually, and they stay annual unless there is some specific change in direction that needs to happen. And we have that kind of like like Adam mentioned, we have a discussion as a senior leadership team every two weeks. And then once a quarter or so, we'll decide whether we need to shift or whether we're comfortable continuing with that objective. So, each of these four that we have, like, we try not to go much further than four. If you have more, it becomes unwieldy and really quite difficult to manage. But, we've got four that sit across the entire business and now different teams will contribute in different ways to these top level objectives. Increased market share, for example, sits pretty heavily kind of with David and potential GTM team, but also how the product team goes around building, you know, new components or new features to expand into new markets, for within vulnerability management and cybersecurity. Again, those have, cards that are particularly well defined. They they give us kind of the top level of what we're trying to drive towards. And then on the next level down, this is where the key results start to come in. So we started to look about KPIs. So, yeah, the again, the live data, being able to see where we are right now and what we're trying to achieve is is really the thing that differentiates this from from a whole bunch of of things that we've done in the past. So we can see really clearly on all of the cards. It doesn't matter who you are within the leadership team or in the wider business. If you've got access to this dashboard, you can immediately see from the very top North Star down through the objectives into the KPIs. And you can see quite clearly, like, where we are now and and and where we're going.