The business case for a metric tree

Discover how a simple metric tree transformed our crypto analytics into a powerful engine for business impact. In this video, we walk through our data strategy pivot in the fast-moving crypto space—where missing a few percentage points in a regional launch can cost real opportunities. By drilling down with a clear metric tree, we uncovered root causes faster, achieved stakeholder alignment from leadership to product managers, and directed engineering resources exactly where they mattered. See how precise analytics and data storytelling replaced guesswork with actionable numbers, fueled collaboration, and drove real business impact.