The Power of Metric Trees - Surfacing the KPIs That Matter Most

You know, you you can get a bit set in your ways. You can kind of say, well, these are the metrics that we've just always used. And, you know, it can sometimes happen that the metrics that are appropriate for business three years ago less appropriate nowadays for whatever reason, like maturity stage, whatever. So yeah, going through that exercise and almost forcing yourself being mathematically in the breakdown of metrics, as you say, can sometimes surface KPIs where it's just like, ah, we just, we literally never thought of that. We've never thought to look at it like that. And that can often