Humanizing Data Strategy: The Real Reason Data Projects Succeed or Fail

“I want to be the person who can translate between the creative world and the data world. Because that’s where real understanding and impact happens.”  - Tiankai Feng, Director Data & AI Strategy @ Thoughtworks

What makes data projects thrive—not just technically, but culturally and strategically? In this thought-provoking conversation, Tiankai Feng joins Count CEO Ollie Hughes to explore why the real success of data initiatives hinges on more than just tools and pipelines.

Drawing on insights from his book Humanizing Data Strategy, Tiankai shares how leading with both the head and the heart can reshape how organizations use data.

From the early influences that shaped Tiankai’s career to the hard lessons learned leading data strategy at Thoughtworks, this is a must-watch session for anyone who wants to build more human, impactful, and effective data teams.

Here's what's covered:

• Why data projects often fail—and what we’re missing when they do
• The power of “humanizing” data: empathy, storytelling, and collaboration
• Building trust and engagement between data teams and stakeholders
• Re-thinking metrics and success in a data-driven world
• How to navigate the messy, real-world challenges of data strategy

If you’re looking to lead data with more clarity, creativity, and connection, this conversation will change how you think about your role. Watch the webinar now to reimagine your data strategy—human-first.