Making OKRs Work: How Intruder Uses Data to Align Teams & Deliver Growth

On-demand

August 27, 2025
3:00 pm
UK /
10:00 am
ET

"We used to design all these lovely OKRs, but then all key results would be green at the end of the quarter, but your objective still red. How does that even happen? Now it's different." - Andy Hornegold, VP Product @ Intruder

What if your OKRs actually told you whether your company is on track to hit its goals—and every team could see it, understand it, and contribute to it?

At Intruder, that’s no longer a “what if.” It's a reality.

In this webinar, we go behind the scenes with their data, product, and marketing leaders to find out how.

You’ll hear how, as Intruder scaled, fragmented data and siloed tools made it nearly impossible to track progress across the company. That changed when they stood up a data warehouse, centralized their metrics, and built an OKR-led system in Count that every team could plug into.

Now, leadership can drill down into product usage, spot risks in real time, and see exactly how every metric ladders up to growth. It’s not just goal-setting—it’s goal alignment, finally made visible.

What you’ll learn in the session:

  • Why traditional OKR tools often fail to drive alignment
  • How Intruder connected OKRs to real-time product and business data
  • The systems they built in Count to make goals visible, trackable, and actionable
  • Lessons learned from scaling a data-driven culture from chaos to clarity
  • How data leaders can enable execs to make faster, better-informed decisions

If you're a business or data leader looking to unify your teams around measurable growth, this session will show you exactly how to build the system to do it. Register now to see what alignment actually looks like.

FEATURED SPEAKERS
Oliver Hughes
HOST
CEO @ Count
Aadam Sarkar
Head of Data @ Intruder
Andy Hornegold
VP, Product @ Intruder
David Koke
Head of Marketing @ Intruder
Related blogs
No items found.
Useful canvases
No items found.
No items found.
No items found.

Explore the canvas-based BI tool built to drive real business improvement

Discover how you can use Count to make your organization more visible and your data more useful, so that everyone can solve problems faster.

Get started

Trusted by world leading data teams

Bumble logonoths logopleo logotgtg logocleo logobeauty pie logo