Website analytics are laid out in GA4 as just a collection of numbers and events, with very little context provided into what these numbers mean and how they interplay with each other.
Solution:
Export GA4 events into BigQuery and model the data into a metric map to visualize how the website analytics and key events lead up to an overall more meaningful metric.
Impact:
Anyone can now gain a high-level, clear visual on how the website is performing and understand the impact it's having on the business.
.png)
