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Simple Revenue Metric Tree
A simple metric tree breaking down revenue into typical B2B SaaS components of new business, expansion, contraction, and churn.
Metric Map
Business Improvement
Identify
Cross-functional
Ops/finance
B2B
SaaS
Create in Count
Canvas details
Problem:
No single source of truth for key company metrics. Metrics housed in multiple dashboards.
Solution:
Map metrics into a hierarchical tree in order to visualize how they interact with each other to drive growth.
Impact:
Cross-functional alignment on metrics. Ability to pinpoint growth problems and opportunities. Easily tie changes back to revenue.
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Create in Count
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Live Build Session: How to Create a Clarity Defining Metric Tree From Scratch
June 25, 2025
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