[28.05.25] Data as a Growth Driver: How to Identify & Solve Your Biggest Business Problems

Discover how MoonPay’s data team turned 400 TB of blockchain and payments data into clear, actionable insights with a metric tree data strategy that unites product, analytics, and leadership. Join Ollie Hughes, Emily (Director of Data), and Matt (Senior Data Scientist) as we walk through a bottom-up approach to building your own metric tree in six weeks, prioritizing the metrics that drive the biggest business impact. We’ll share lessons on collaboration, stakeholder alignment, and data storytelling—how to diagnose unexpected drops in revenue, predict the value of small conversion improvements, and move from ad-hoc dashboards to intentional analytics that fuel continuous improvement.