Canvas Overview: Feature Usage

If you're a product manager who needs clarity on how customers are actually making use of your product, Kite provides the flexibility to present not only the numbers associated with this, but allows us to visualize how features are used within the hierarchy of your UI. In this example, from the entry point to the platform, to comparing usage of our key navigation areas, and to exploring deeper within these. So let's look at what makes this canvas work well. Leveraging this layout helps us to understand the user journey as they dig deeper into our UI. We might find popular tools buried in menus giving us opportunities to improve and streamline user workflows. We've put the design to work here too. By keeping the canvas neutral and adding blocks of colour which is scaled by how much usage your tool is getting, we can see at a glance which features are the most and least popular. We've also used an alternative to the traditional red and green flags to improve the accessibility of this canvas. Overlaying screenshots alongside our data enriches the storytelling. Perhaps pockets of underused features just aren't being noticed in our toolbars. And finally, by building in a series of simple filters, we can move this report from a full usage overview to one that drills down on specific customers to help them maximize value from the tool or segments of customers for targeted strategies to increase engagement. You can find this and other examples of canvases at count dot co forward slash gallery.