Humanizing Data Strategy: The Real Reason Data Projects Succeed or Fail w/ Tiankai Feng

Struggling to get your data strategy to stick? We sit down with Tinkai, author of Humanizing Data Strategy, to reveal the “5 C’s” framework—Competence, Collaboration, Communication, Creativity, Conscience—that turns analytics into real business impact by aligning stakeholder needs and igniting data storytelling across your organization. Join us as Tinkai walks us through his journey from marketing analytics to leading ThoughtWorks’ data and AI strategy, shares powerful mental models like “follow your pain” and the Data Purpose Venn (inspired by ikigai), and even uncovers the unexpected environmental toll of AI prompting. Whether you’re wrestling with collaboration, craving a clear data strategy, or eager to boost stakeholder alignment, these practical insights will help you craft a human-centered approach that drives measurable value.