Metric Tree of America - Fine Cut

Imagine you're the CEO of a company, a very, very successful company. A company that makes as much money annually as ten Amazons. You could buy every single item on eBay. You could ignore your one point eight trillion dollar deficit. This imaginary company is actually a country. In twenty twenty three, the United States government brought in roughly six point nine trillion dollars in revenue. And today, we'll be using count to break down the metric tree of America. First, what is a metric tree? With cash comes complexity, whether you're a lemonade stand, a startup, or in this case an entire country. So metric trees help remove that complexity. You can develop metric trees in count to break down components of your business like leads or revenue or supply chain or really just about anything. But today, we'll look at something more divisive and to some more deplored than any of that. Taxes. Taxes. Taxes. Taxes. We retrieved data from the OECD and did a little crunching to produce metric cards at each level. Each card features twenty twenty three tax revenue, the percentage of total revenue, and how that percentage has changed over time, in this instance for both individual and corporate taxes. So let's break it down. Most of American revenue comes from taxes on you, me, and the PepsiCo's of the world. Let's begin on the corporate side where tax revenue is broken into two categories. The first category is income and profit taxes. So when PepsiCo buys Cheeto dust or whatever's in Monster Energy, the seller gives a slice to the government. The second category is capital gains. So when PepsiCo sells Tropicana for three point three billion dollars, That's very expensive orange juice. A piece of that profit also goes to the government. Corporate capital gains don't count for much, though there was a spike when companies like Geocities and AltaVista and Yahoo busted as quickly as they boomed. Does anyone else miss y two k? AltaVista sure does. Most of what big enterprises pay comes from that first category, income and profit taxes. It used to be higher, but in the seventies and eighties, companies like GE, creators of your favorite oven and NBC programming and military jet turbines, you know. Those three things found loopholes to ease their tax burden. Pair this with rate cuts and new markets overseas and voila, less tax to pay. Big corporations account for just a small chunk of tax revenue compared to you, me, and our small businesses. To the individual side. For taxes on your income and profits, let's say you buy a car for a thousand dollars, which congratulations, that is a bargain. About three hundred dollars from the seller would go to the government to pay for your retirement or these sweet Tomahawk missiles. Or if you were to sell that car for fifteen hundred dollars, the government takes a piece of the profit, that five hundred dollars, for your retirement or these sweet Tomahawk missiles. Roughly seventy percent of all tax revenue comes from ten percent of American earners. Though somehow people like Michael Bloomberg and Elon Musk famously pay way less, and that's cool with me. I'm cool with that. No problem. Collectively, individual taxes rose while corporate taxes did not. That dip in two thousand and four, by the way, that is the Bush tax cuts. If you were wealthy and sitting on big shares of, say, Coca Cola and Microsoft, selling stock or cashing dividends meant the IRS took a smaller cut. It didn't last very long. The rest of tax revenue comes from a hodgepodge of things like social security contributions, taxes on goods and services, property taxes, but that probably merits its own video, so for the sake of brevity, you for watching. You can check out the canvas by clicking on the link below, unless you're somewhere where the link is above, in which case you should, click on it up there. Today's video is sponsored by Count because I work there. It's a very good product. Very, very good product. You should try it out. You can use my name at checkout for no promo. It won't do anything. Sorry. Roll credits.