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The unique challenges and opportunities of data in crypto
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What happened in crypto is that this year specifically, the, to be honest, Trump regulations, and the sudden sort of governmental appetite and institutional appetite for crypto has grown immensely to say the absolute least. There's a lot of debate around, you know, politics as to whether this is good or bad. However, that is just an example of how fast the space is moving because stablecoins I don't know if you all know what stablecoins are, but for those of you who who do, who don't, it is essentially cryptocurrencies that are pinned to normal currencies, and that space has moved incredibly quickly from January to today. And so all of a sudden, everybody's getting on the stablecoins. Everyone's creating their own stablecoins, but it's because it's the most easy, understandable crypto right now. And that's just an example. So six months for us is, like, night and day, and this is you know, again, we're going back to the metric stream. This is how we understand what's going on, where we need to go, how to push forward, and so forth. I wanna quickly touch on that as well with another thing that that counts really helped us with is as as being involved in the crypto space with MoonPay, we're in a very lucky position that we have access to something called on chain data. So, obviously, everything that happens on the blockchain is publicly available. If you go on to, you know, Bitcoin's block explorer, you can see that this wallet address sent money to this wallet address. This is how much, what time, etcetera. And, historically, you know, that that data is extremely valuable. As if you think about most other companies, when the customer leaves the ecosystem, they don't actually have visibility on what the customer is doing, whereas we have a bit of visibility on, you know, certain wallets or things that are happening after they've interacted with MoonPay and what's happening from there.