How to give leadership better insights by splitting out your revenue components

I think the great thing about this is, like, we've really broken out all the components of revenue. I think, obviously, Northstar being, like, net revenue growth, which is great, but we all know that there's a lot that goes into it and different teams are responsible for different aspects of that revenue generation. So, being able to understand, you know, our churn performance, our new business performance on an inbound and outbound perspective, you know, things like expansion. Right? All these different revenue drivers that have different owners within the business. Like like, that's been tremendously helpful, in understanding both like from a team perspective understanding what we're what we're responsible for and what we're trying to move and and showing the impact of that. But then also equally making sure that we're not just getting distracted by new business and that we're actually on a regular basis going and looking at churn performance, looking at expansion performance because, you know, on a customer base of three thousand customers, these things do have a material impact. Right? So I think it's been really good for keeping those, you know, maybe less sexy, you know, forms of of revenue growth, top of mind. And this is awesome, right, as well because if you're using other other than other tooling, they've they can be really rigid and opinionated in the way that they go about forcing you down the the OKR route. Like, we we would have had potentially just one line item here, which would be, like, drive growth, reduce churn, that top level number. But being able to get visibility into the split between inbound new revenue, so people who have just found Intruder through PPC or otherwise signed up for a free trial and become a paying customer, And then the new function, new go to market approach that we're starting to invest in, which is that outbound approach, like, we're able to split that down. We're able to see that really clearly. Like, it doesn't matter when that happens. We can add a new card here. The data under the hood, Adam, has done a huge amount of work to, I suppose, separate and identify when something specifically is inbound, when there's outbound, when there's sales touch, and it all flows automatically with with next to no, input from, I suppose, anybody now. It just flows into this dashboard and the leadership team and the business can see exactly how each side is performing.