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Free report · 14 pages

The decision-making gap.

Why most companies move slower than they should and a diagnostic to find out where you stand.

  • The four-stage maturity curve for decision velocity
  • The four structural barriers nearly every company is dealing with
  • How AI can both improve and harm decision-making in your business
  • An 8 question diagnostic to help you identify where your org sits
14 pagesIllustrated reportAppendixTeam diagnostic worksheet10–30 minTo run the diagnostic
What's inside

A field guide for data and leadership teams who suspect their decisions are slower than they should be.

01

The cost of low decision-velocity

The growing distance between how fast a company needs to act and how quickly it can turn data into decisions and how to quantify this for your organization.

02

Mapping decision types

A framework for mapping different decision types and how each need to be optimised differently.

03

What AI can (and can't) do

How to apply AI effectively to speed up decision-making and where a poor implementation of AI can harm decision velocity.

04

Anatomy of a good decision

The six ingredients that make a decision both faster and higher quality and the four barriers to avoid.

05

The maturity curve + five shifts

Reactive → Informed → Investigative → Decision-driven, with “what you'll hear” at each stage and the five structural shifts that move the needle.

— Diagnostic · Team workshop
The decision-making health check.
Q1When someone asks "why is churn up?" — how many tools do you touch before you have an answer?
Q2Do product, marketing, and CS get three different numbers for the same segment — or one?
Q3When did you last present a number to leadership and feel confident in the methodology behind it?
Q4Which questions get asked repeatedly that still require a fresh investigation each time?
+ 4 more · scoring · discussion prompts

Included in the download

A printable team workshop, not just a PDF.

The worksheet is designed to be printed, completed individually before being discussed as a group. It maps to the four-stage maturity curve and includes facilitator notes, timing, and common pitfalls.

  • 8 questions, each with a 1–4 scoring rubric
  • Individual and team consensus scoring
  • Stage-mapping: total score → maturity stage
  • Discussion prompts to run the session
  • Facilitator notes: timing, group size, common pitfalls
Download the guide →