Metric Tree Design - Deconstructing Your North Star Metric into its Key Components

Grab a sticky note—this is how we reverse-engineer our North Star metric to fuel your data strategy! We walk through building a metric tree for revenue—breaking it into new business, expansion, and churn—so we can pinpoint the leading metrics we can truly influence. Along the way, we share how analytics and collaboration drive stakeholder alignment, use data storytelling to bring clarity, and show how a small suite of metric trees creates real business impact.