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BI tools show you numbers. Count helps you make decisions

BI tools like Tableau, Looker, and Omni are built to share data at scale. They’re great for distributing core metrics and supporting day-to-day operations.

Count is designed to help teams understand their business better, use data to solve problems and get everyone aligned so decisions can be made faster.

BI tools: “What happened?”

Count: “What’s going on &
what should we do next?”

BI tools are built for single-player workflows. Analysts build dashboards. The business consumes them.

The valuable work - the questions, debates, and decisions - happens elsewhere.

Count gives that work a home. Data teams and business users explore together, build shared understanding, and iterate quickly to find answers.

Collaborate to unlock understanding

BI tools depend on clean, pre-modelled data. Exploration is limited, because numbers can't easily be questioned or rebuilt.

Count gives you all the tools to work with any sort of data. SQL, Python, and low-code, allowing you to clean, model, and analyse data in one workflow.

Every step is visible and auditable, so answers can be trusted.

Work with clean or messy data

BI tools primarily produce dashboards - every insight has to fit the same format, making it difficult to tell a story or adapt the output to different audiences.

Count lets you present the same analysis as slide decks, metric trees, narrative reports, or dashboards.

The output fits the use case, and you never have to rebuild in another tool.

Dashboards, but so much more

Compare Count vs BI tools

Count covers all the core BI use cases plus the stuff which actually helps your business improve.

BI Tools
Count
Reporting & distribution
Operational dashboards
Yes
Yes
Scheduled reports & alerts
Yes
Yes
Fine-grained permissions
Yes
Yes
Semantic model / metric definitions
Yes
Yes
Distribute reports at scale across org
Yes
Yes
Row-level permissions
Yes
Coming soon
Embedded analytics
Yes
Exploration & analysis
AI analyst (query generation, pattern detection)
Limited
Yes
Advanced visualisations
Limited
Yes
SQL & Python in the same workspace
Yes
Non-linear, canvas-based exploration
Yes
Branch, drill, and backtrack without rebuilding
Yes
Connect raw data sources (CSVs, MCP, APIs)
Yes
Clean and transform data in-workflow
Yes
Collaboration
Version control
Yes
Yes
Comment & discuss on the analysis
Limited
Yes
Visible reasoning & audit trail
Yes
Analyst & stakeholder work in same space
Yes
Outputs & presentation
Dashboards
Yes
Yes
Self-service via Slack bot / MCP
Yes
Yes
Metric trees & process flows
Yes
Slide decks & presentations
Yes
Long form reports
Yes

Create a flywheel of better decisions

Count gives you the tools to not just observe your business but walk through the full analytical life-cycle to a conclusion.

Flywheel: identify opportunities and problems, measure impact, find solutions, make decisions
Looker, Snowflake, dbt, Tableau

BI tools + Count

Already have a BI tool? No problem. Most of our customers use Count alongside their BI tool, at least initially.

Count supports all major semantic layers and MCP servers alongside data warehouses so you can use the same data in both tools.

Explore integrations →
A field guide
For data & leadership teams
Count Report · 2026
The
decision-
making
gap.
● Includes a printable team diagnostic
Free report · 14 pages

The decision-making gap.

Why most companies move slower than they should and a diagnostic to find out where you stand.

  • The four-stage maturity curve for decision velocity
  • The four structural barriers nearly every company faces
  • An 8-question diagnostic to map where your org sits
Read the guide →

FAQs

Not exactly.

Most teams start using Count alongside their existing BI tool. Traditional BI is great for tracking metrics and sharing dashboards, but it’s not where people actually work with data. Count fills that gap — giving you a space to explore, analyze and think through problems.

Over time, teams use Count in different ways. Some move more of their reporting into Count, replacing static dashboards with something more flexible and collaborative. Others keep their BI tool for large-scale operational reporting, while using Count for deeper analysis and decision-making.

A lot of the messy, fragmented workflow teams rely on today.

SQL queries and notebooks for analysis. Slides for presenting. Spreadsheets for stitching things together. Slack threads for discussion. Count brings all of that into one place — so the work, the thinking, and the decisions stay connected.

Over time, many teams also reduce or replace parts of their BI stack. Instead of maintaining static dashboards, they use Count for more flexible, collaborative ways of understanding and improving the business.

Count’s agent is powered by leading models from Anthropic, OpenAI and Google.

It works with the context you provide (including your data, logic and previous analysis) and can run queries across the sources you’ve connected. This lets it explore questions, generate analyzes and go deeper, faster than a human alone.

Your data stays under your control. We don’t train models on it, and the agent will always ask permission before accessing external data sources.

Count runs queries in three places: directly on your data warehouse or connected sources, on Count’s servers, and in your browser. This flexible approach lets you combine data across sources while reducing the load on your warehouse.

For many teams, this also lowers costs. By shifting exploratory work out of the warehouse, some customers see significant reductions in compute spend.

Count’s infrastructure is hosted in the US and EU, and you can choose where your data is processed.

Yes.

Count is built with security and compliance at its core. We are SOC 2 compliant and adhere to GDPR requirements, with support for HIPAA where needed.

We apply industry-standard practices across data access, encryption and infrastructure to ensure your data is protected at every step.

For full details, visit our Trust Center at trust.count.co.