Moonpay and the modern data stack

I've worked at many startups, Uber, Coinbase, being amongst some of them, and each organization had very similar problems, right, with, with, a lot of data being deployed in very different ways. There's a concept of data driven culture, which does apply, but, of course, what that means practically to different people around the business is a very different thing. So what we had was was something that worked. Right? So our tech stack is, DBT primarily, into Looker for our BI tool, primarily, of course, until we got count. And then we have, in the back end, you know, Airflow and GCP, which are pretty typical players. And I think the the tech stack is less relevant here mainly because that is, again, pretty standard across the board. In crypto, specifically, things move extremely fast, like at light speed. If we compare where the crypto industry is today versus where we were even at the beginning of this particular year in twenty twenty five, so about six months give or take, it is a vastly different landscape. That's just to give an idea of what we're dealing with at MoonPay and companies like MoonPay in the crypto space, where data really is the center around which you need to orient because you can be pulled in a million different directions, and you're going to have a hard time making decisions, essentially.