Watch Now →Recent Webinar: Is the Dashboard Dead?

Why You (Might) Not Want to Start with a Revenue Metric Tree

Mitra Abrahams discusses why starting with a revenue metric tree might not clarify how to influence key numbers, highlighting trends, churn, and expansion insights.

1:6.900199999999998
Mitra Abrahams
Mitra Abrahams · Head of Customer Success

Transcript

We know from what we said before, the idea is that we have a number that we care about, but we don't have clarity on actually what we can do to to change this number. By looking down the tree, I'm looking at the trend, looking at the, the change percentage as well. We have an idea further down of what's doing well and what's not doing well, that might be affecting this number. So we can see, for example, between May and June, there's been a bit of an upturn in ARR after, after a period. And we can see down in these corners, we have a lot of red. So we can see that we have a lot of churn that's just started happening, and we have a bit of contraction. Initial deals seem a bit steadier. There's a little bit less in the in the latest months, and expansion is doing well. So there's a lot happening actually. This this upturn is actually looks like a huge amount of expansion, but then brought down a lot by churn that's going on at the same time.