How marketing can Count

We've spoken to dozens of marketing teams and leaders recently about how they use, don't use, and can't use data. The same things keep coming up.

And they shouldn't:

• Marketing teams feel like their back is against the wall proving ROI and telling the story of how their strategy is working
• It's hard getting solid numbers when you're juggling a dozen tools that calculate things differently
• Teams feel isolated in their data.

Almost every single one of these can be tackled by collaborating across marketing and data teams, and stepping outside of limitations of tools that are holding them back, and shaping how marketing counts rather than challenging it.

(No, we're not selling a marketing tool, or a turn-key tool. We've selling thoughts, ideas, and "reckons" on how to reframe these problems).

In this short webinar we'll look at some of the common datasets marketeers have access to today—you know, the ones locked away in your marketing tools—and how you can get more value out of them.

Then we'll whip through:

1. The five challenges we heard time and time again from marketeers, and how to start to tackle them.
2. Some simple insight-elevations from common marketing data that change the conversation and change the culture around data use.
3. How to use data confidently and invite useful conversation, not nit-picking, side-tracking questioning.

Who should tune in?

• Marketeers who want to make more of the data that they already have in how they make decisions, lead teams, and report to the business. You'll leave with ideas, inspiration (we're going big) and confidence that "it's not just you".
• Data teams who want to better support their marketing colleagues in using the data they have, and building a more data-led culture. You'll leave with a better view of the challenges marketing are facing, why the obvious solutions don't always work, and how you can move forward together.
• B2B Webinar connoisseurs of all stripes.