Know where the money comes from

About this webinar

You know that moment in the all-hands when the CFO stands up to talk through EBITDA and you can feel the energy drain from the room?

That's the problem.

Finance data is treated like second-class information. It lives in different systems, gets presented in ledgers and totals that make everyone's eyes glaze over, and feels completely disconnected from the work everyone's actually doing. Marketing knows their conversion rates. Product knows their activation metrics. But ask anyone how a product signup turns into ARR, or how their work actually impacts the bottom line? Silence.

This isn't just an engagement problem. Leaders want to create ownership and accountability across the organization—they need everyone to understand the business's growth model and how their decisions drive it. But that's impossible when finance data is locked away, overly complex, and incomprehensible to anyone outside finance.

Here's the thing: finance data is only complex in the abstract. When you see it connected to the rest of the company—when you can trace how product usage flows through to revenue, when unit economics sit alongside customer behavior—it becomes simple. Clear. Actually interesting.

In this webinar, we'll look at how to make finance data a first-class citizen in your organization—understood, used, and collaborated on by everyone, not just the finance team.

We'll cover:

1. Why finance data gets left behind — the technical and cultural reasons finance stays isolated, and why "just share more spreadsheets" doesn't work
2. Connecting the dots — how to show the path from operational metrics to financial outcomes so everyone understands the growth model
3. Making it collaborative — using tools like Count's canvas to let finance and business teams work together on analysis, not just present to each other
4. Presenting finance differently — breaking free from ledgers and totals to show financial data in ways that actually land

Who should tune in?

• Finance and ops teams tired of being the bottleneck or the boring presentation nobody listens to. You'll leave with approaches to democratize your data without losing control or clarity.
• Data teams supporting finance who want to help but struggle with the complexity and isolation of finance data. You'll leave knowing how to make finance a first-class data citizen alongside product and marketing.
• Leaders trying to create ownership and accountability across the organization. You'll leave with a path to making everyone understand how their work drives the bottom line.