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“[Voi doesn’t] talk about dashboard names or data warehouse tables. [Metrics] is a very natural way to interact with data because you know what you are looking at.” — Magnus Dahlbäck [0:09:20]
How do you get your stakeholders involved in data without endless tasks and dashboard overload? Answer: A well-governed, easily accessible metric catalog.
In this episode of More than Numbers Live, Ollie Hughes sits down with Magnus Dahlbäck, Senior Director of Data and Platform at Voi, to discuss why his team prioritizes metrics over dashboard building—and how this has transformed the way data is used across the organization.
Voi is one of Europe’s leading micro-mobility companies and has already removed over 40 million car trips from the road. Magnus brings a background in IT consulting and a deep passion for data, which he’s leveraged to lead Voi’s shift from dashboards to a metrics-first approach.
In our conversation, Magnus breaks down:
- Why self-serve analytics is about more than just dashboards and how Voi built a single, well-governed metric catalog instead
- Voi’s approach to reducing reliance on dashboards and enhancing problem-solving abilities within the data team
- How transitioning from data analysts to embedded problem-solvers has increased business impact
Don’t miss Magnus’ special offer for More than Numbers Live listeners: 50 minutes of free Voi travel with the promo code he mentions in the episode!
Brilliant data bits
“The way [Voi’s data team] works on a daily basis is – 100% embedded into our business and product teams.” — Magnus Dahlbäck [0:05:13]
“For me, data is always a business role. You need to have a deep understanding of the business if you work with data.” — Magnus Dahlbäck [0:15:01]
What you'll learn
- [01:16] Magnus’ first BI tool and how ClickView sparked his love for data.
- [02:22] Voi’s data stack and why they chose to work with Nordic startups.
- [04:54] Insight into Voi’s data team and how it is structured across the company.
- [07:08] A focus on metrics rather than dashboards and Voi’s single metric catalog.
- [10:44] How Voi defines key performance metrics and the idea of metric ownership.
- [12:52] Benefits of moving away from dashboards and the shift to proactive collaboration.
- [17:46] Why Voi embraces the full-stack analyst model and how it finds the right talent.
- [19:56] Advice for aspiring analysts and the power of embedded, metrics-driven data.
- [23:55] Final takeaways and what Voi’s data team has planned for the future.
“As a data analyst, you should have a good knowledge of the company’s growth model.” — Magnus Dahlbäck [0:20:17]
Downloads & links
👋 Connect with Magnus Dahlbäck LinkedIn
🔗 Learn more about Voi
🚖 Use promo code “MTNVOI” for 50 minutes of free travel in the Voi app!
📖 Book: Check out the The Trusted Advisor
🚀 Connect with Ollie Hughes
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