Why you need to "follow the pain" to be effective with data

In the realm of data, professionals must justify the value of their work by demonstrating the ROI of data initiatives. Abstract governance efforts need to translate into real-world benefits, focusing on solving actual problems rather than existing as mere documents. Identifying pain points within teams reveals data issues that often lead to frustration and the creation of workarounds, known as shadow IT. By collaborating with these frustrated teams, data professionals can develop effective solutions that address clear requirements and generate immediate value. Ultimately, following these pain points fosters continuous value generation and enhances the overall effectiveness of data initiatives.